Measuring impact
Turn low-signal banking transactions into credible carbon estimates, tailored to each user.
Transaction carbon footprint
Estimates the carbon impact of each banking transaction by profiling users, clustering spending patterns with ML, computing group-level averages, and matching transactions to the ADEME reference database via similarity algorithms.
User segmentation
Unsupervised clustering identifying behavioral archetypes (fast-fashion consumers, low-carbon commuters, occasional flyers), to personalize coaching strategies and benchmark users against peers.